Weekly website woes ep2 – Suja Organic

Each week we feature one international website, whether overall good or bad, and pick 3 things they could improve about the site (in no particular order). In 2015 Suja Juice was rated as one of Forbes most promising companies. Where have they got to now, particularly with their website? While overall it’s a good looking site and fairly easy to use, there is still room for improvement. Here goes our 3 suggested improvements for the desktop website (based on the site as it was on 14 March 2025 at 1pm GMT+13).

The all important homepage hero area is busy, very busy. On a mid-sized screen resolution there is text on top of an image, which has its own text. Further, the arrows for the slides overlap the key call to action ‘Shop Now’ button. The menu uses small text and is largely lost. This hero area needs some work, in particular rearranging and thought on what is most important.

The page speed on this site is really not great. It’s 31 (out of 100) for mobile and 32 for desktop, as rated by Google’s PageSpeed Insights. Page speed matters for not only UX (people’s experience of the website), but also for SEO (Google and other search engine rankings). There’s a lot of streamlining of the site’s JS and general DOM that need to happen. This raises the question, is Shopify still the best platform for this site?

While overall I’m really feeling this design, there are some elements that let it down. Case in point is the top of the footer on the homepage. The wavey top is a nice touch, but would look better fully overlapping the bottom of the section above. With some finishing touches, this site could go to the next level!

That’s all we are going to cover today. In a future episode we’ll look at the mobile version of the site and the purchasing experience.