Browse our blog to learn about all things digital.

Digital Marketing.

How Long Does SEO Take to Work in New Zealand?

If you’re thinking about investing in search engine optimisation, one of the first questions you’ll probably ask is: how long will SEO actually take to work? It’s a fair question, and the honest answer is that SEO isn’t instant, but done properly, it’s one of the most valuable long-term marketing tools available to Kiwi businesses. Unlike paid ads, SEO builds momentum over time. It helps your website show up when people are actively searching for what you offer, without having to pay for every single click.

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Digital Marketing.

What Are the Best Digital Marketing Trends for New Zealand Businesses in 2026?

Digital marketing isn’t about shouting the loudest anymore. It’s about connecting with the right people, building trust and making it easy for them to choose you. Technology is moving fast, but the goal hasn’t changed. Your marketing should help real people understand what you do, why you’re good at it, and why they should care. At Webmad, we help Kiwi businesses stay ahead through smart websites, SEO, branding, social media and Google Ads that actually work together.

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Digital Marketing.

Why Your Website Isn’t Generating Leads (And How to Fix It)

You’ve invested in a website. It looks decent. People are visiting it. So why isn’t it actually generating enquiries? This is one of the most common frustrations we hear from business owners. The good news is that it’s rarely just “bad luck”, and there are usually very fixable reasons your website isn’t converting visitors into leads. Let’s break down the most common issues and what you can do about them.

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Software & App Development, Websites.

How much does a new website really cost in New Zealand?

If you’ve started looking into getting a new website built, you’ve probably noticed pricing is all over the place. One agency might quote $5000, another $30,000. The truth is, there’s no one-size-fits-all price when it comes to websites. The cost depends on what you need your site to do, how custom you want it, how future-proof it is and what level of support comes with it. But that doesn’t mean the website price has to be a mystery. Here’s a breakdown of what goes into new website design and build pricing in New Zealand, and how to make sure you’re investing wisely.

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Digital Marketing, Websites.

What Does SEO Cost in New Zealand?

If you’ve ever Googled “how much does SEO cost?”, you’ll know it’s a bit like asking “how long is a piece of string?”. The answer depends on what you need, how competitive your industry is, and how much work has already been done on your website. SEO (Search Engine Optimisation) is the process of helping your website appear higher in Google searches. It’s what helps people find your business online, without you paying for ads every time someone clicks. In short, it’s about making your website more visible, more useful, and more trusted in Google’s eyes. That means better traffic, better leads and more business for you.

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Branding & Design, Software & App Development, Websites.

Can your website agency own your website? What every business should know.

We’ve lost count of the number of business owners who’ve come to us saying “I thought I owned my website… until I realised I didn’t.” It usually starts small - you can’t log in to make a quick change, or you have to email your agency for every little update. Then you find out your domain is registered in their name, not yours. Before you know it, your own website is effectively behind bars, and the only way to get to it is through them.

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