One of the biggest disappointments one can experience as a digital marketer is watching a client abandon a perfectly good strategy because they aren’t seeing immediate results. Sure, I understand it can be disheartening to watch your advertising budget dwindle and not see any kind of return, but believe me, in this context, patience is most definitely a virtue.
Why does it take so long to see results?
Well, consumers seldom purchase products and services on a whim, they need time to consider their options before making a decision, and, while we’d all like to believe our thoughts are our own, the psychological path to purchase is much the same for everyone. This path is commonly referred to as ‘The Buyers Journey’ and this takes time. Rather than taking my word for it, I recommend getting to know this process yourself, not only will you gain a better understanding of your consumers and what makes them tick, but more importantly, a better insight as to the time it will take to successfully move buyers through your sales funnel.
This diagram gives a great overview,