Browse our blog to learn about all things digital.

Keen to stay updated and informed? Immerse yourself in insights as we delve into updates on the digital world, best practices, marketing strategies and tips and tricks for improving your online presence.

5 Website Features Every Kiwi Business Must Have in 2025 Image

4th May 2025

Digital Marketing.

5 Website Features Every Kiwi Business Must Have in 2025

If your business is online (and it should be!), your website needs to do more than just look good. It needs to work hard, pulling its weight as a digital salesperson, a first impression maker, and a customer service assistant, all rolled into one. Here are 5 non-negotiables for New Zealand businesses in 2025...

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The Homepage Hook: What Your Website Needs in the First 5 Seconds to Win Sales Image

11th April 2025

Digital Marketing.

The Homepage Hook: What Your Website Needs in the First 5 Seconds to Win Sales

They land on your website… Click. Scroll. Gone. Sound familiar? You have five seconds or less to make a first impression that sticks. In these precious moments, your homepage needs to do three things fast: grab attention, build trust and guide action. If it doesn’t, you're likely losing potential customers before they even ...

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Weekly website woes ep2 – Suja Organic Image

14th March 2025

Hosting & Security, Websites.

Weekly website woes ep2 – Suja Organic

Each week we feature one international website, whether overall good or bad, and pick 3 things they could improve about the site (in no particular order). In 2015 Suja Juice was rated as one of Forbes most promising companies. Where have they got to now?

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Weekly website woes ep1 – nrl.com Image

2nd March 2025

Hosting & Security, Websites.

Weekly website woes ep1 – nrl.com

With the NRL kicking off this week, our featured site is the very nice official NRL website. While overall it's a good looking site and fairly easy to use, there is still room for improvement. Here goes our 3 suggested improvements...

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How Can I Set Up and Use Google Analytics? Image

10th October 2024

Digital Marketing.

How Can I Set Up and Use Google Analytics?

In today’s digital world, data is everything. Knowing how your website performs, where your traffic comes from, and what your visitors do on your site is crucial for making your informed business decisions...

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How a Brand Refresh or Modernised Logo Can Boost Your Business Image

3rd October 2024

Branding & Design, Digital Marketing.

How a Brand Refresh or Modernised Logo Can Boost Your Business

Branding is the heartbeat of your business. It’s how customers recognise you, how they connect with your values, and how they differentiate you from competitors. But as times change, so do design trends, customer expectations...

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